- Posted by: Benjamin Phillips
- Categories: Sales & Marketing, Web Insights
The success of MSP business lies in Creating Productive Content with those who create great content, improving productivity, writing immersed content, and getting everything organized effectively across various channels.
The Following 8 Steps help in Creating Productive Content for MSP Business
1. Discovery & Ideas
Use client interactions, team meetings to discuss the topics and get their feedback on the content ideas and strategy for the audience you might want to write the content. Online tools definitely are useful for Keyword research for the content you decide to write, Buzzsumo/Moz are such tools you may use them. Regardless of the tools you use or team meetings you held, the final responsibility lies with brainstorming content ideas and creating a process to write product content based on well research and facts.
2. Writing and Editing
Ideas that you have to make a list of it, you need some serious thinking on it, before you start pounding the keyboard, Take advantage of free or paid writing tools, ContentIdeator is one such tool. Writing on the cloud helps keep documents safe and secure until you decide to publish, You may make use of Microsoft Office Document (https://www.office.com/) writer online free version to write on the cloud or Google Docs (https://docs.google.com/) is another great tool for writing and editing content before publishing them
Content collaboration within the company or outside to trustworthy partners, a content creation team can work on content while you focus on content strategy, content ideas, brand impact of the content, and how you interact with the target audience. You may collaborate with professionals, share ideas, strategize and outsource the content writing to professional writers
Make use of online content editing tools, writing error-free content tools, one such best editing tool for writing grammatical-error-free app is Grammarly.
4 Content Inspiration
Content inspiration or help finding the right ideas for the content, you may wish to look at some of the reader’s comments, audience meetings, team meetings, and taking inspiration from your partners, seeking their advice and guidance.
Instead of looking for the right product content, if you are always asking, “Who is doing what”, “What they are doing next”, “What should I do next”, then you are in a cycle of loop where coming out of it is possible with the right guidance from your team meetings, and digging deep into your workflow.
5. Reuse and repurpose content
Plan your content according to your present need and future reuse, for example You may create a set of different content, that you use into one big piece of article/post/book for its own usage/distribution. Or you make create one big productive content, which you may break into small parts for future reuse or repurposing.
6. Content marketing Workflow
The Stages of marketing workflow may look something like this:
- Develop Content ideas
- Prioritize content development
- Create Content
- Organize and store
- Publish content and promote
7. Three words
The three words help differentiate your brand deciding how you want to say something to your readers/audience
Approachable: Concise and Easy to understand
Authoritative: Content that is tested, Fact checked, and based on expert advice
Actionable: Every Piece of content includes one very clear action
8. Graphics and Visuals (Images, Videos)
Do you know? a Well written article, images with good descriptions get 90% more views than those without images, an article with an image has 40-50% more chances of being shared on social media.
A Good image that visualizes the content, for good productive content is essential. There are many tools available over the internet which may utilize for making useful inspiration images to mention a few:
- Adobe Spark
- Pablo by Buffer
- You can also source copyrights free images from SotckSnap.io (https://stocksnap.io/)
Making use of Pinterest for visualizing images for designing infographics
Collecting Surveys, including customer feedback and insights by using SurveyMonkey or Typeform for collecting useful surveys
A Right Strategy, immersive ideas, collaboration with the team inside and outside the company, visualisation with infographics, content inspirations from customer feedback, partners insights, online tools for writing and editing grammatical-error-free content, and proper distribution of the written content, to generate the right positivity around it, making use of social media tools for sharing and getting people talking over it. With these 8 important points, an MSP can write inspirational productive content for their business.