Top 10 Account Based Marketing Software Ranked for B2B Marketers, Sales Teams & Agencies
Compare the best ABM software for targeted account engagement, personalization, lead generation, and revenue growth—from enterprise platforms to agile solutions for SMBs.
| Rank | Vendor | Deployment | Account Targeting | Multi-Channel | Best For | Ease of Use | Website |
|---|---|---|---|---|---|---|---|
| #1 | Demandbase | Cloud | Advanced | Yes | Enterprise ABM | Visit | |
| #2 | 6sense | Cloud | Advanced | Yes | AI-powered revenue intelligence | Visit | |
| #3 | Terminus | Cloud | Yes | Yes | Multi-channel ABM | Visit | |
| #4 | ZoomInfo (formerly Everstring) | Cloud | Advanced | Yes | Data-driven ABM | Visit | |
| #5 | RollWorks (NextRoll) | Cloud | Yes | Yes | SMB & mid-market ABM | Visit | |
| #6 | HubSpot ABM | Cloud | Yes | Yes | All-in-one marketing | Visit | |
| #7 | Albacross | Cloud | Yes | Yes | Website visitor tracking | Visit | |
| #8 | Lusha | Cloud | Yes | Yes | Contact data & intelligence | Visit | |
| #9 | Metadata | Cloud | Yes | Yes | Self-serve ABM | Visit | |
| #10 | Engagio (by Demandbase) | Cloud | Yes | Yes | Enterprise account engagement | Visit |
Demandbase is the leading ABM platform for enterprises, offering AI-powered account intelligence, multi-channel engagement, and real-time revenue insights. Trusted by 2,000+ companies globally.
6sense leverages AI to uncover buyer intent and predict revenue outcomes. With real-time account scoring and engagement insights, it empowers teams to prioritize high-value opportunities.
Terminus provides a multi-channel ABM platform that includes display advertising, chat, and email. Its account-based advertising engine helps B2B marketers reach decision-makers across the web.
ZoomInfo combines B2B data intelligence with ABM capabilities to help teams identify, engage, and convert target accounts. Its massive contact database powers personalized outreach at scale.
RollWorks delivers an accessible ABM platform for SMBs and mid-market companies. Features include account identification, targeted advertising, and engagement measurement.
HubSpot's ABM features include account-based audiences, custom reporting, and multi-channel engagement. Integrated with the broader HubSpot CRM, it's ideal for inbound and ABM strategies.
Albacross helps B2B companies identify website visitors and convert them into leads. With account-based targeting and enrichment, it's a lightweight entry point to ABM.
Lusha provides B2B contact data and account intelligence to power ABM campaigns. With real-time enrichment and seamless CRM integration, it helps sales and marketing teams engage the right buyers.
Metadata offers a self-serve ABM platform that automates advertising campaigns across LinkedIn, Facebook, and Google. It's designed for growth teams who want to scale ABM fast.
Engagio is an enterprise-grade ABM platform that focuses on account engagement scoring, multi-channel orchestration, and ROI measurement. Now part of Demandbase, it powers large-scale account programs.
Why ABM Software Matters in 2026
In today's competitive B2B landscape, Account Based Marketing (ABM) is essential for targeting high-value accounts and driving revenue growth. The right ABM software helps marketing and sales teams align on target accounts, deliver personalized experiences, and measure engagement across channels.
Modern ABM platforms offer AI-powered account intelligence, multi-channel engagement, intent data, and revenue attribution. Whether you're an enterprise or a growing SMB, choosing the right platform accelerates pipeline growth and improves ROI.
Explore our curated quick picks for high-intent search categories. Whether you need enterprise ABM software, AI-powered ABM, or free ABM tools, these keyword leaders represent the most trusted solutions in the market.
Enterprise ABM software
Demandbase / 6sense
AI-powered ABM
6sense / Demandbase
ABM for SMBs
RollWorks / HubSpot
Multi-channel ABM
Terminus / Metadata
Account intelligence
ZoomInfo / Lusha
Free ABM tools
Albacross (freemium)
How to evaluate ABM software vendors
Before choosing an ABM platform, consider these key factors to ensure you select the right solution for your business goals and team size.
Account targeting & intelligence
How does the platform identify and prioritize target accounts? Look for AI-powered scoring, intent data, and predictive analytics capabilities.
Multi-channel engagement
Can you orchestrate campaigns across display advertising, email, social, and chat? Cross-channel consistency is critical for ABM success.
CRM & sales integration
Evaluate native integrations with Salesforce, HubSpot, and other CRM systems. Real-time sync ensures sales and marketing are always aligned.
Your competitive edge
About InfoMSP
InfoMSP is the largest software buyer directory with 150,000+ companies globally. We help B2B marketers and sales teams choose the right tools.
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Rankings on InfoMSP reach decision-makers comparing ABM software, revenue intelligence, and B2B marketing tools. Partnership and listing options are handled through the main InfoMSP site.