Snowplow BDP
Snowplow
Product Overview
Highlights: HighlightsUnlock transformative AI and advanced analytics with rich behavioral data that is created, modeled, and fit for purpose.
Category: Infrastructure Software
Delivery Method: Fulfillment OptionsSoftware as a Service (SaaS)Software as a service is a delivery model for software applications whereby the vendor hosts and operates the application over the Internet. Customers pay for using the software without owning the underlying infrastructure. With SaaS Contracts, customers will pay for usage through their AWS bill.
Company Information
Company Name: Snowplow
About Company: Snowplow generates, governs and models high-quality, granular behavioral data, ready for use in AI, ML, and advanced analytics applications. When integrated with other tools from the modern data stack, Snowplow can power a wide variety of advanced use cases, allowing organizations to drive significant business value with behavioral data. Killer apps built on top of Snowplow include the composable CDP, first-party digital analytics and ML-powered churn reduction for subscription businesses.