Metrics
Launchmetrics
Product Overview
Highlights: HighlightsMIV (Media Impact Value): A single, standardized KPI to compare and benchmark your brand performance vs. your competitors across channels, Voices and regions, developed specifically for the Fashion, Luxury and Beauty brandsExtensive Fashion, Luxury and Beauty-specific coverage across print (9k+), online (45k+) and social media (600k+ including Facebook, Instagram, TikTok, Twitter, YouTube, Weibo, Wechat, RED, Douyin, Billibilli)An easy-to-use self-service platform to benchmark, monitor and analyze your brand performance vs. your industry standards and competitive set
Category: Infrastructure Software
Delivery Method: Fulfillment OptionsSoftware as a Service (SaaS)Software as a service is a delivery model for software applications whereby the vendor hosts and operates the application over the Internet. Customers pay for using the software without owning the underlying infrastructure. With SaaS Contracts, customers will pay for usage through their AWS bill.
Company Information
Company Name: Launchmetrics
About Company: Launchmetrics is the leading Brand Performance Cloud used by Fashion, Luxury and Beauty (FLB) executives to connect with the modern consumer in a constantly changing landscape. With over a decade of industry expertise, Launchmetrics helps more than 1,000 customers create inspiring, impactful and measurable experiences.
Its Brand Performance Cloud provides companies with the tools and intelligence they need to optimize the use of their creative assets, execute powerful brand amplification programs and measure their brand performance.