10 Best Campaign Management Software.
(MSPs, CRM Vendors, Resellers, ISVs, CRM Software Companies) in our database across the globe
What is Campaign Management?
The procedures, actions, platforms, and tools used to deliver marketing campaigns, including planning, carrying out, monitoring, and analyzing them, are referred to as marketing campaign management. With the help of effective marketing campaign management, brands may enhance product launches, advertise current goods or services, spread the word about events, assess consumer happiness, and increase brand recognition and engagement. Brands must clearly identify their objectives and provide relevant, personalized content that speaks to audience needs in order for marketing campaign management to be effective. Marketers may gradually enhance their campaigns by tracking and analyzing their performance.
Hubspot is at the top of list of campaign management solutions because of how frequently organisations utilise it. Despite offering a wide range of services, we particularly value how straightforward Hubspot's email marketing tools are. The email tool from Hubspot allows you to personalise emails using a drag-and-drop functionality and send them to a predetermined contact list (you can also seek assistance on this from a business like Mail Bakery). With Hubspot's email marketing, you can personalise your emails, do A/B testing, calculate the percentage of income that can be directly attributed to each particular email, and monitor a tonne of other metrics.
Zocket campaign management software enables companies to execute Facebook, Instagram, and Google Ads in just 30 seconds without any specialised knowledge. The three-step ad running method can help you reach a larger audience on online platforms and even point them in the direction of your local, offline establishments. To get started, just link your Facebook Business profile to Zocket. Once you've decided on the type of advertising campaign you want to run, create ads using the text and graphics from the Zocket Wizard. The time has come to start a clever advertisement. Last but not least, monitor the Ad performance and modify your campaigns as appropriate.
3. Constant Contact
Constant Contact is a great service to use if you don't have any expertise sending emails. This program's drag-and-drop functionality contributed to its inclusion in our list of the best campaign management tools. With Constant Contact, you can organise a mass email with sophisticated list-building features, make welcome letters, set up triggered email series, and segment emails. This programme can also be used to schedule posts on social media.
TrueNorth is a platform for marketing planning and campaign management that can assist you in creating and managing stronger marketing strategy. Although reporting and analytics are just the start of the programme, it is based around a marketing monitoring system that collects all of your data in one location. You may project results by predicting the outcome of campaign concepts with TrueNorth's predictive campaign simulator. This lets you test ideas before spending any of your marketing budget, and you can use this tool to organise your ideas according to priority and choose the most effective campaign briefs.
EmailOctopus is a pretty great solution if you want to focus solely on email campaign management. It comes with all the essential tools you need to create amazing campaigns, as well as an easy-to-use email editor and a library of templates. There is also an automation feature that allows you to set up time-based autoresponders, including welcome emails and onboarding sequences. You can use custom fields and current campaign activity to break your email list into groups so that you can send more targeted messages to the right people.
The drag-and-drop email designer on ActiveCampaign, a campaign management platform, makes it simple to construct stunning campaigns. Additionally, it provides email marketing, CRM functionality, marketing automation, and other features. Its sophisticated predictive sending technology learns when recipients prefer to open their emails. Since Active Campaign tracks campaign success across numerous social media platforms and records audience location, it is excellent for channel management. Tasks from Google Calendar, Outlook, and Apple Calendar can be synced with ActiveCampaign so that they appear in your CRM. Along with tags, list segmentation choices, analytics, and even a simple flowchart builder, this programme also has these features.
Hive is an all-encompassing project and campaign management application that you simply need to use in the morning to complete your work. Hive's over 1,000 integrations, native chat, native email, and versatile project views, which include Gantt, Kanban, calendar, portfolio, and table view, elevate project management to a new level. Action cards, which are included within bigger projects, form the foundation of Hive. Teams can upload files, offer feedback that has been proofed and approved, tag one another, and offer general remark inside these action cards. Hive is used by teams at A-list corporations like Google, Uber, and Starbucks. The entire feature list for the app is available here for your perusal.
For small to medium businesses, Asana is the ideal tool for collaboration and campaign automation. It offers project planners as well as tools for delegation and requests. Aside from that, the software centralises the entire workflow so that everyone on the team can always see what is going on. Additionally, Asana software provides a cloud library of form and landing page templates, giving your campaigns a head start. With limited features and a free 30-day trial for higher options, Asana is available. Think before you buy.
Quorum is a tool for organising campaigns, NGOs, political parties, and unions' teams and in-person activities. In other words, it aids in the organisation and involvement of their fan base. Quorum is also utilised by businesses that want to oversee groups of regional ambassadors and plan to launch strong, targeted campaigns locally or on the ground. The web platform and mobile app assist in pushing information and instructions to regional ambassadors, centralising the data they gather while out in the field, and, for the most sophisticated campaign, identifying priority field regions based on Quorum's geoprofile function.
The social media marketing and sales promotion tool Mindmatrix provides an integrated platform for PRM, direct sales, marketing automation, channel enablement, and market asset management. Marketing via email, social media, and direct sales are all excellent uses for this product. Additionally, by utilising automated workflow charts, it facilitates various channel activation and benefits business marketing. You can create a powerful brand using Mindmatrix, market it, draw crowds, and achieve your sales targets all while staying inside your budget and schedule constraints. Its comprehensive reporting and analytics features give you complete visibility into the lead to revenue journey, content utilisation, and campaign effectiveness, making it a great tool for campaign management.
Campaign Management Software FAQs
The procedures, actions, platforms, and tools used to deliver marketing campaigns, including planning, carrying out, monitoring, and analysing them, are referred to as marketing campaign management. With the help of effective marketing campaign management, brands may enhance product launches, advertise current goods or services, spread the word about events, assess consumer happiness, and increase brand recognition and engagement.
Every campaign needs CRM solutions, which serve as important tools for campaign administration.